036: Digital Marketing: What We Pay Attention to and Why–an interview with John Jordan
The unique approach of the Paterson LifePlan process is the attention we devote to getting perspective. All too often, the temptation in other life planning efforts is to move straight to planning. In the Paterson process, we spend up to 70% of our time getting clear perspective across every area of your life – your backstory, your current reality, your talents, your heart, and your thinking – and across every domain of your life – personal, family, vocation, and community. Only when you have clear perspective do we move to planning. At that point, your LifePlan almost writes itself. However, we don’t just guide others; all of our Paterson LifePlan Guides have themselves gone through the process and are living out their own LifePlan; we only guide others on a journey that we ourselves are on.