036: Digital Marketing: What We Pay Attention to and Why–an interview with John Jordan
Meet the
Paterson Team
DavidDavid Mitchell
serves as President at Paterson. David’s work focuses on leading our amazing team at Paterson, connecting with our growing tribe of Guides to learn how we can make a greater impact together, and working to build the right kind of community that helps our clients move from where they are, to where they want to be.
ErikErik Jacobson
serves as VP of Guide Development. Erik helps to develop culture and talent within the Paterson Tribe of Guides as we honor the legacy of Tom Paterson by serving our clients with excellence, courage, and humility. Erik is a Guide of the Paterson Process, including Paterson LifePlan, and Paterson StratOp. He is passionate about bringing that clarity and purpose to others by coaching and guiding individuals, couples, and organizations in the discovery and execution of perspective-driven truth.
PetePete Richardson
serves as Co-Founder, Chief Visionary Officer, and Master Guide at Paterson. Pete has guided over 900 individuals and hundreds of organizations through the Paterson Process over the last 20+ years. He started guiding Otter Products through the Process when they were at $6MM, and has continued with them through their growth to a $1BN+ company, to which they attribute much of that growth to StratOp. Pete now dedicates his time to working with clients, developing guides, innovating on the process, and creating content to help many more people experience the profound impact of the Paterson Process.
DeAnzaDeAnza Jarrett
serves as VP of Client Experience at Paterson. Her contribution to includes helping us guide, collect, and design content and ideas to help us engage with our audience and grow our impact. Additionally, DeAnza helps to communicate the external voice of the customer to engage current and future clients to bring the Paterson processes to life on a global scale. DeAnza is an exceptional Guide of the Paterson Process and specializes in LifePlan. DeAnza is a People Optimizer, her passion is to come alongside others, coaching and encouraging them to live out the full potential of who they are created to be.
KimKim Edmond
serves as the Creative Lead of Guide Experience. Kim applies her gifts and talents to supporting, resourcing, and equipping our world-class tribe of Guides with everything they need to provide clients with a unique and premium experience.
MelissaMelissa Jacobson
serves as Coordinator and Transcriptionist for Paterson. Melissa provides exceptional service to our Clients and Guides ensuring that our strategic planning work is captured and shared in a secure and expedient way. Melissa manages our team of transcribers and oversees the entire transcription process.
MichaelMichael Chiarelli
serves as VP of Operations at Paterson. He works to champion our own internal StratOp, and to build and lead all of the essential systems and processes to advance our vision. Michael also serves as a Guide of the Paterson Process, in both LifePlan and StratOp.
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