What is the “Why” Behind Your Business?

This week we speak with Kevin Brinkman (CEO) and Jane Everhart (CFO), of Brinkman Real Estate Services, about the impact of the Paterson Process within their organization.

We hear them explain why they pursued the StratOp Process in the first place: “We had a strategic planning process that had produced some results but we were missing consistency and execution…we were missing a consistent systemic process…which is why we brought in StratOp” says Jane. The Paterson Process helped the team at Brinkman with both strategy and execution, and helped them to answer the question, “What is our “Why”?” If you are looking to answer this question for your own organization, keep listening to find out more.

Resources mentioned in this episode:

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