In short, no. The responsibility of marketing your own practice, building your own client base, and securing clients, is your own. Our experience is that is takes time (3 years) to build a strong business out of this work (to become a significant part of your income) – and in those cases that’s through consistently excellent work, deep and authentic relationship building, and a steady commitment to growth and development. This kind of work grows via word-of-mouth, and word-of-mouth takes time. We don’t share that to scare you away, but rather to set the right expectations. We have many Guides who have dedicated their time and talents to this work, and now a few years in they are doing the work that they love. Therefore, we encourage folks to be thoughtful about what role this work plays in your overall income. If you need it to make up 50% or more of income in Year 1, you may want a different transition plan. Furthermore, we all know that clients never want to be “sold” or marketed to — rather, they want to be listened to, kindly engaged, and to experience you as a thoughtful, curious, and open-handed Guide, with no agenda or demands. Alongside your authentic engagement, Paterson will continue to share the story of the work we do through Podcasts, writing, speaking engagements etc. But we are not the marketing/sales engine for another Guide’s business.
Does Paterson help with marketing, sales, and/or sourcing clients?
Do I need liability insurance? Should I set up an LLC?
11 March 2020
Do I need a website?
11 March 2020