022: Building a Sustainable Business — with Waste Farmers CEO John-Paul Maxfield

Building a Sustainable Business — with Waste Farmers CEO John-Paul Maxfield

In 2009 John-Paul Maxfield was working for a private equity firm when he got fired. Cashing in his IRA for $9,000, he started composting. Why? “Because changing the world was really in vogue in 2009. Still is.” John-Paul says.

John-Paul is the founder and CEO of Waste Farmers, a next-generation sustainable agriculture company focused on helping humanity meet current and future food demands while decreasing agriculture’s environmental footprint. “We are creatures of story and creatures of seeking purpose…” remarks John-Paul. “In developing countries business is a place where that purpose can be found. Business should be an opportunity to fix problems, not just cause them.”

However, John-Paul would be just as quick to tell you that “The aspirational is easy to gravitate towards, but the day to day? Not so much. Picking up maggot filled compost bins? That sucked. But why we were doing it… that’s what got you through those days.”

Listen in to hear more of John-Paul’s story, how Waste Farmers intersected with the Paterson StratOp Process after loosing a competition, and what the outcome has been.

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